The Mind / The Man / The Message
In 1965, Tom Wolfe famously asked of Marshall McLuhan: "Suppose he is the oracle of the modern times--what if he is right?" Fifty years later, McLuhan's biographer, his sons, and sixteen scholars explore how McLuhan's predictions have come true.
"As a whole, this text will be a welcome source for enthusiasts of McLuhan's work." -- Jeff Heydon, Canadian Journal of Communication